- 400k People visited us
- 4 Países Brazil, Mexico, England, Spain, and Chile
- +10 Interactive stations
- 2,500 square meters
More than 400 thousand people experienced the Hot Wheels City Experience in 5 countries, with tracks, challenges and interactive areas that transformed the game into real adrenaline.
2,500 m² of speed, with giant loops, customized cars and photos full of adventure.
To transport the adrenaline of Hot Wheels to a safe, massive and faithful instalation within the DNA of the brand where every visitor felt like they were inside their favorite track.
Large-scale races, car customization areas, historical exhibits and giant highways for high-impact scenarios.
Thousands of attendees, network repercussion and a new standard in brand experiences for speed fanatics.
Recreational Events – Best Recreational Event
Actions with New Interactive Media, Digital Art, Videos, Promotional Games, Digital Animation
Children Promotions – All kinds of products
Children Events
