Bingo needs help. And the only way to find him is to explore every corner of the Heeler house, solve the challenges, and live the story from the inside.
The challenge
To bring Bluey's world from the screen into a physical space without losing what makes the series special: the warmth, family play, and the feeling of being inside a new episode.
The experience
Eight themed, immersive rooms recreate the Heeler house with collaborative dynamics, creative games, and clues that families must solve together. Each space is inspired by real episodes, making the brand connection immediate: kids recognize every corner, every game, every detail. Every room is a new challenge; every challenge is a memory.
Our operations
We developed the narrative concept, spatial design, and full operation, creating a scalable format that maintains IP fidelity in every territory.