WHAT DO WE DO?
Creativity
We design world-class immersive experiences based on global brands, creating interactive worlds where emotion, connection, and fun come alive for all ages.
Production & Operations
We turn ideas into real, immersive experiences, managing every detail to create worlds that are lived, enjoyed, and remembered — with a focus on excellence, efficiency, and quality.
Retail Experience
We integrate stores and products as part of the experience, allowing every visitor to take a piece of that world home and keep living the magic beyond the event.
Our Story
2017
Let's go!
First proprietary development
Lego® Fun Fest We created LEGO® Fun Fest and launched it in Chile.
First international expansion
Lego® Fun Fest We took the format outside the country for the first time, starting in Peru.
2018
Lego
Chile
Lego® Fun Fest More than 90K people visited us.
Perú
Lego® Fun Fest 50K people enjoyed it with us
2019
Scaling with global brands
Hot Wheels™ Partnership
Hot Wheels™ City Experience Lands in Chile.
2022
Super Heroes
Espacio Riesco
AVENGERS S.T.A.T.I.O.N. Marvel's heroes arrived in Chile with an immersive experience made for the biggest fans.
2023
Portfolio diversification
New franchises
Harry Potter: Yule Ball Realizamos Happy Potter™: Yule Ball en Chile, ampliando nuestro portafolio de experiencias.
2024
International expansion
Growth in new markets
England and Mexico Hot Wheels™ City Experience expands to England and Mexico.
Regional Consolidation
Uruguay and Paraguay LEGO® Fun Fest arrives in Uruguay and Paraguay.
2025
Regional expansion and new licenses
Expansion in Latin America
LEGO® Fun Fest is presented in Ecuador and Central America, consolidating its regional presence
Centroamérica
Hot Wheels™ Hot Wheels™ City Experience continues its expansion in Central America.
Arrival in Europe - Spain
Hot Wheels™ Hot Wheels™ City Experience is presented in Barcelona.
New license additions
Bluey We added Bluey to our experience portfolio.
2026
Scale and consolidation
Expansion
Bluey's house Bluey's World arrives in Mexico City and begins its tour in Monterrey and Guadalajara.
Launch
Family Fest by Hasbro We developed and launched Family Fest by Hasbro as a new exhibition format.
Portfolio expansion
Global Licenses We added new global licenses.
Leadership Team
The people behind BeFun
Tomás Carrasco
Chief Executive Officer
More info
Gabriela González
Chief Creative Officer
More info
Andrés Cáceres
Chief Operating Officer
More info
Constance Coutrel
Chief Financial Officer
More info
Francisca Bernstein
Head Of Staff
More info
Javier Contreras
Business Development Director
More info
Sued Costa
Business Development Director (Brasil)
More info
Constanza Núñez
Finance Director
More info
Pablo Viego
Marketing Director
More info
Matías Carrasco
Retail Director
More info