Peppa Pig, NERF, Transformers, My Little Pony, and more Hasbro brands gathered in a themed village where there are no spectators. Everyone participates, everyone competes, everyone wins.
To integrate multiple IPs from the same licensor into a single coherent experience — where each universe keeps its own identity without the whole feeling like a brand fair. To create a format that works for children of different ages and for adults who grew up with these brands.
A themed village with seven distinct zones, each faithful to its IP's DNA. NERF battle zones, the pink world of My Little Pony, life-size Transformers, and Peppa Pig's universe for the youngest all coexist in one space designed for every family to find their favorite moment.
We developed the concept, experience architecture, and full operations in direct partnership with Hasbro, integrating multiple licenses under a unified production and retail standard.
