An experiential entertainment format that transforms the LEGO® universe into a physical space for creating, exploring, and playing — with no age or imagination limits.
LEGO® Fun Fest is one of the most recognized and scalable family formats in Latin America.
To transform the creativity of LEGO® into a touring experience capable of connecting entire families across different markets, cultures, and languages, while maintaining a consistent operational standard in every territory.
Thousands of LEGO® pieces, interactive stations, giant sculptures, and free-build zones bring to life a journey designed for limitless imagination. From areas for the youngest to collaborative challenges, LEGO® Fun Fest turns play into a shared experience.
We developed an adaptable model for different markets, integrating production, operations, retail, and customer experience under a unified standard.
